Each year Mercer NZ produces and distributes hundreds of thousands of customer communications. While legal requirements specify what information some of these documents must contain, we identified an opportunity to improve the format, content and delivery methods of our Schemes’ documents.
Mercer is delighted our efforts have been rewarded! Our Mercer KiwiSaver scheme Annual Report won in the “Best Annual Report” category at the WriteMark Plain English Awards on Thursday evening, for championing clear and transparent communications.
Ultimately, the end game with all communication is to improve the financial understanding of KiwiSaver members. We believe effective and simple communications can influence our members' understanding of how they need to prepare for retirement — we're talking about having an impact on people's lives in retirement, so communicating in a way that cuts through in a simple and meaningful way is critical.
Mercer KiwiSaver scheme Annual Report
The judging panel unanimously agreed that this was the category winner.
“This one stands out for its strong use of plain English via:
- speaking directly to the general public audience
- clear, consistent voice throughout
- short simple sentences, avoiding jargon
- good use of pullouts, Q+As focus messaging on reader interests
- excellent data presentation choices throughout.
In addition, it is not often we praise a CEO message in one of these documents, but the Mercer CEO message was friendly, informative, and in accessible plain English. It communicates a great deal very concisely. We congratulate Mercer for setting a very high standard for the Annual Reports category.”
Mercer’s Member Annual Statement and our www.mercerkiwisaverscheme.co.nz website were also recognised for being highly usable and reader-focused.
Mercer is a global leader in talent, health, retirement and investments. Mercer helps clients around the world advance the health, wealth and performance of their most vital asset – their people. Mercer’s 20,000 employees are based in 43 countries and the firm operates in over 140 countries. Mercer is a wholly owned subsidiary of Marsh & McLennan Companies (NYSE: MMC), a global team of professional services companies offering clients advice and solutions in the areas of risk, strategy and human capital. With 55,000 employees worldwide and annual revenue exceeding $12 billion, Marsh & McLennan Companies is also the parent company of Marsh, a global leader in insurance broking and risk management; Guy Carpenter, a global leader in providing risk and reinsurance intermediary services; and Oliver Wyman, a global leader in management consulting. Follow Mercer on Twitter @Mercer_NZ